Super Bowl LX Prep: The 5 Venues Winning the Corporate Buyout War.
APEX Intelligence
Dec 18, 2025
7 min read
"Super Bowl week isn't about the game. It's about the 72 hours of relationship building that happens around it."
With Super Bowl LX confirmed for Las Vegas in February 2027, the corporate buyout market is already heating up. Here are the five venues commanding premium positioning.
1. Allegiant Stadium Sky Suites
2. Fontainebleau's Bleau Bar Terrace
3. Wynn's Tower Suites Penthouse Collection
4. AREA15 District Complex
5. Resorts World's Sky Deck
The Timeline Reality
Super Bowl venue selection follows a specific timeline: - Q1 2026: Premium venues commit to anchor clients - Q2 2026: Secondary inventory opens - Q3 2026: Premium waitlists close - Q4 2026: Desperation pricing begins
The brands that win Super Bowl week are the ones planning 18 months out, not 18 weeks.
