Midyear Touring Report: Lady Gaga and Bad Bunny Lead a Record First Half.
APEX Intelligence
Jul 9, 2026
5 min read
"Live experience is the last undisputed luxury—and the midyear numbers prove demand has never been deeper."
The midyear touring reports are in, and 2026's first half set a new bar. Lady Gaga topped the box office with $236.2 million grossed, while Bad Bunny's 'Debí Tirar Más Fotos World Tour' exceeded $360 million.
The Standouts
- •. **Bad Bunny** - Over $360 million in the first half alone
- •. **Lady Gaga** - $236.2 million and the midyear crown
- •. **Take That** - 736,000 tickets across a 17-show stadium run
- •. **Ariana Grande** - Pacing toward $100 million on an arena tour
What the Data Says
Live experience remains the last undisputed luxury. While discretionary spend tightened in other categories, premium live entertainment posted record demand—particularly at the top of the market.
- •Hospitality and VIP tiers outpaced general admission growth
- •International demand drove multi-market travel
- •Scarcity at the premium end held pricing firm
The Takeaway
The midyear numbers confirm what Vegas has long known: people will always pay for the room they can't recreate at home.
